My two year old daughter Winnie and I used to play by popping up vinyl record sleeves and books alongside each other to create little towns. Winnie would go and get her teddies and put them in the spaces, bring them tea and put them to sleep. 

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I witnessed her beginning to use her imagination to play. And the idea was born. Much like the rugs many children have in their bedrooms, with a 2d town on (my brother and I used to spend ages pushing toy cars around on these rugs), these Playsets enable children to create a 3D town of their own, to give them a scene within which to build stories and narratives.